Category : blog
At present, most of the customized patterns in the furniture market are still in the “multiple selective” stage. For example, the curtain provides 20 kinds, how many kinds of carpets are available, how many kinds of boards, designs and styles are offered. There is still a variety of options that are offered by the seller led customization model.
Our “absolute customization” is a buyer led customization model, and many people believe that consumers have choice phobia, that the critical moment requires the seller to help consumers make decisions. This is wrong, not consumer choice phobia, but we do not inspire what consumers really want. There are two reasons for it: lees money and less knowledge. Once consumers have these two, many businesses offer solutions that can not be met.